For once, the Automobile Club de l’Ouest is giving all endurance fans an early present a few days before Christmas and 50 days before announcing the list of entries on 2nd February for the 2017 Le Mans 24 Hours, by unveiling the official poster of the 85th staging of the Sarthe classic, the pinnacle of the FIA World Endurance Championship.
After the 2016 poster designed around the triptych of Mythical, Unique, Magic, which made a strong impression, the ACO has decided to capitalise on this success by providing the Parisian agency Bronx once again with a variation on this design for its communications in 2017.
The new poster is a continuation and its aim is to create a collector item while adding a really innovative, fresh impact. The visual aspect is resolutely modern and refined with a coloured pop art design displaying as a symbol the specific feature of the Le Mans 24 Hours, namely: a non-stop race that runs all day and all night.
This 2017 visual identity is in keeping with our determination to emphasize the status of this legendary race that can be summed up in a single word – mythical!